Case Study
Why Some Websites Are Easier to Understand Than Others
The design decisions behind a real website transformation. This website redesign case study looks at the design decisions behind the transformation, not just the finished result. Most website redesigns focus on what changed. I think it’s more interesting to look at the design decisions behind those changes. People often assume a website redesign is mostly
Case Study: Bringing exeQfit’s Evolving Vision to Life
From Outdated and Overlooked to Authentic and Aligned The Challenge: When a Business Leaves Its Website in the Dust Let’s be honest—most business owners don’t have time to keep their websites in sync with the reality of their work. Saurel Quettan, founder of exeQfit and a leader in Authentic Leadership coaching, had outgrown his old
Redesigning for Trust and Connection:
Goldberg & Associates Website Walkthrough At Fresh Eggs, we believe a website should do more than just look good—it should tell a story that connects with real people. In this behind-the-scenes video, I walk through the redesign process for Robert M. Goldberg & Associates, an estate planning firm that wanted a site that reflected their
Crafting Authenticity: A Website Transformation for Mind Your Culture
This website project is a great example for demonstrating how important it is for small businesses to be authentic and unique on their websites if they’re aiming to stand out in a crowded digital landscape. Fresh Eggs recently had the privilege of working with Mind Your Culture, a consultant who focuses on resolving culturally based
Bullseye Brace Before and After
My client, Bullseye Brace was founded in 2017. They develop, manufacture and sell supportive braces to help with wrist, elbow and thumb injuries. The founder and brace designer is a GA Tech Industrial Design graduate. His customers are mainly hand therapists and clinicians, that he connects with through trade shows. The site that I built
Farrow
I work with small businesses, many with less than 10 employees. These businesses typically have a unique spin on their services and are passionate about what they do. My job is to bring that out on their website so that it’s easy to understand quickly. One such client is Farrow, owned by a regenerative farmer, who uses lard
Goodier Creative
I love getting to know my clients and helping them get their message across effectively. One of my clients is a videographer who works mainly with non profits. She loves helping her clients make a difference in peoples lives by using her video skills. She built her first website herself and it was evolving into more
Next Age Fitness
I designed and built a website for a health coach and fitness facility owner. The business, Next Age Fitness, uses the ARX system – adaptive resistance training equipment for an extremely effective and efficient workout which can be accomplished in just 20 minutes. The new website needed to do two main things: 1 – A new coach
Highland Urgent Care and Family Medicine
In 2020 I designed a website for a local doctor’s office, HIGHLAND URGENT CARE AND FAMILY MEDICINE. When COVID tests became available in the late summer, the practice was one of the first in town to offer testing. Within a few days we had new pages on the site with a way to schedule the test,
