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Fresh Ideas

On Making the Most of Your Website

What’s a Footer?

Can viewers easily find important information on your website? The footer of a website is the area at the bottom of every page that has valuable information like policies, phone numbers, addresses and maybe an email sign-up form, just to name a few examples. Users intentionally scroll to the footer to find that information. So this area …

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Do Fonts Matter?

The body area of a webpage comes after the hero section (the top area that you first see). It’s the meat of a webpage and the page element with the most information.  As with everything on a website, it’s important to make it easy on the viewer. So ornate fonts are best reserved for headlines …

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Does your website get A viewer’s attention in 3 seconds or less?

The hero section of a webpage is first thing someone sees and is the page’s most important area. It’s just under the navigation or main menu. The hero section is where you grab someone’s attention to keep reading.  It’s important that the hero section have a clear concise statement about the business or webpage’s purpose …

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Web Design: Creative and Standardized….Can you have both?

The area of a webpage that contains the logo and page menu is called the header. Standardization of the header makes the website easier to use which means more pages are visited and viewers stay on the site longer.  I usually put the header at the top of a website which is the most expected …

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Is your website setting your business apart from the competition?

Or does it make you look like everyone else? Being small a small business is an asset and one of a small business’s best differentiators.  Many times a small business has a unique story. One of my client’s had a serious boating accident. During recovery she connected the dots between having a healthy mind and …

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Why do you Pick one business over another?

Personal service is a big reason many people Choose small companies over a large ones. Personal service makes us feel special and makes it worth spending our hard earned cash. So drawing attention to the fact a business is small is key in making a small business stand out from others in their industry.  It …

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Top section of the home page of a therapy website

How quickly can someone understand what you do?

If anyone, who doesn’t know you or your business, looks at your home page can they answer the question “what does this business do” in less than a few seconds? I have a therapy practice client that combines lifestyle choices with traditional therapy to support greater mental health. To figure that out on their old …

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Info graphic showing visual heirarchy of different size headings on a page

What is Visual Hierachy and why it matters in Web Design

Good web design uses visual hierarchy to tell the reader what is most important and in which order to view it in. This involves using design principles like contrast, scale, balance and more. Visual hierarchy tends to be one of the common design mistakes that I see on websites.  Good visual hierarchy is always going …

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On-Page SEO

Simple Tips That Will Help Your WordPress Site’s Ranking SEO, or search engine optimization, is a strategy that businesses use to get more traffic to their website by ranking higher in searches. When a potential customer does a Google search, the first sites to appear after the ads are the ones that rank highest from …

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Why Being A Small Business is Cool

And why your website should highlight the fact that you are small. Being a small business is an asset in the minds of many consumers, yet lots of these businesses fail to emphasize their size on their websites. Their sites lack details about the owners, personal photos, stories of origin, and credentials – all information …

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