Why Some Websites Are Easier to Understand Than Others
The design decisions behind a real website transformation. This website redesign case study looks at the design decisions behind the transformation, not just the finished result. Most website redesigns focus on what changed. I think it’s more interesting to look at the design decisions behind those changes. People often assume a website redesign is mostly
SEO, AI, and What Actually Drives Website Visibility
SEO for Humans — and the AI That Reads It There’s a lot of noise right now about SEO and AI. Depending on who you ask, SEO is either “dead,” completely taken over by AI, or something only experts with the right tools can influence anymore. For business owners, that leaves very little clarity —
Case Study: Bringing exeQfit’s Evolving Vision to Life
From Outdated and Overlooked to Authentic and Aligned The Challenge: When a Business Leaves Its Website in the Dust Let’s be honest—most business owners don’t have time to keep their websites in sync with the reality of their work. Saurel Quettan, founder of exeQfit and a leader in Authentic Leadership coaching, had outgrown his old
Redesigning for Trust and Connection:
Goldberg & Associates Website Walkthrough At Fresh Eggs, we believe a website should do more than just look good—it should tell a story that connects with real people. In this behind-the-scenes video, I walk through the redesign process for Robert M. Goldberg & Associates, an estate planning firm that wanted a site that reflected their
The Power of Photography on Small Business Websites
Stock vs. Original Images As a former photographer’s agent with over 20 years of experience in the advertising industry, I know that photography is more than just a feature on a website—it’s a tool for storytelling. Before founding Fresh Eggs, I spent years marketing commercial photographers to major advertising agencies and clients like Lowe’s, Delta,
Who Do You Call When Your Website Goes Down?
When Philip went to his website he saw a blank white screen. In the web design industry we affectionately call this the “white screen of death”. It’s one of the most common errors for Wordpress. Phillip didn’t have anyone to call for help, and he was getting nowhere with customer no-service. So he had two
Do You update your Website Software?
Ignoring those notifications to update your website software can cost you time, money and leads and business growth. John owns a CrossFit gym and gets a lot of leads from his website. One day he pulled up his website and instead of seeing it, he saw a spammy website selling grey market pharmaceutical products. John’s
Unlocking the Power of Local SEO for Small Businesses
7 ways to Maximize Visibility and Credibility Through Strategic Local SEO Practices In today’s digital world, local SEO is the unsung hero that helps small businesses thrive in their communities. By optimizing various aspects of their online profiles, businesses can enhance their visibility and credibility locally. Let’s explore some key strategies that can turn your
Crafting Authenticity: A Website Transformation for Mind Your Culture
This website project is a great example for demonstrating how important it is for small businesses to be authentic and unique on their websites if they’re aiming to stand out in a crowded digital landscape. Fresh Eggs recently had the privilege of working with Mind Your Culture, a consultant who focuses on resolving culturally based
Bullseye Brace Before and After
My client, Bullseye Brace was founded in 2017. They develop, manufacture and sell supportive braces to help with wrist, elbow and thumb injuries. The founder and brace designer is a GA Tech Industrial Design graduate. His customers are mainly hand therapists and clinicians, that he connects with through trade shows. The site that I built
WORDPRESS VS SAAS PART 3
Costs and When is Either the Right Solution? In Part 1 of this series we discussed having a website on a web builder platform (SaaS or Software as a Service) is like renting a home and using the WorpPress platform is comparable to owning a home (so…renting vs owning you website). In Part 2 we
Farrow
I work with small businesses, many with less than 10 employees. These businesses typically have a unique spin on their services and are passionate about what they do. My job is to bring that out on their website so that it’s easy to understand quickly. One such client is Farrow, owned by a regenerative farmer, who uses lard
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