Website Rebuild & Conversion

The Rehatch

Website Conversions & Rebuilds for Sites That Need a Better Foundation


Your site stays the same on the surface—but underneath, it gets the rebuild it always needed.

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A better site—without starting from scratch

Maybe your site looks fine but feels fragile. Maybe you’re constantly fighting slow speeds, weird bugs, or plug-in chaos. Or maybe you built it yourself—and now you’ve outgrown it.


The Rehatch is a focused rebuild that keeps your existing content and design, but replaces the unstable backend with a clean, secure, high-performance WordPress build.

You’ll get a better-functioning site with no redesign, no rewrite—and no need to start over.

What stays the same:

  • Your branding
  • Your navigation structure
  • Your content
  • Your layout
  • Your design
  • Your images

*In short: what your visitors see and interact with stays familiar.

What gets rebuilt:

  • Clean, modern theme framework using the blocks system
  • Performance upgrades (caching, lazy loading, image optimization)
  • Technical SEO setup (SEO Pro plugin, canonical structure, clean URLs)
  • Plugin cleanup (including bug-prone plugins removed or replaced) and streamlined functionality
  • Security hardening
  • Improved backend logic for easier updates
  • Cloudflare setup + firewall protection

A smarter investment than a full redesign

Because The Rehatch works with your existing site content and design, it costs significantly less than building a new site from scratch. No copywriting fees. No design mockups. Just a lean, focused rebuild that fixes what’s broken and sets you up for long-term success.

New to Fresh Eggs?

Your first month of Website Management is free!

That gives you time to settle in, get familiar with your new setup, and experience what proactive support really feels like.

Why do this?

  • Because your current setup is holding you back.
It might look fine—but under the hood, it’s a mess.
  • You’re afraid to update anything
  • Pages load slowly or break randomly
  • You can’t find where to edit things
  • Or worse, you’ve been hacked or nearly hacked

The Rehatch gets you out of that chaos—without redesigning your whole site or rewriting all your content.

Who is this for?

  • Business owners who built their site on Wix, Weebly, GoDaddy Builder, Squarespace or any proprietary builder—and now need more control and want ownership of their website.
  • WordPress users with outdated or poorly built themes that are falling apart
  • Anyone who needs a rebuild, not a full rebrand

What’s the catch?

You must move into a Website Management plan.


Why? Because we don’t believe in rebuilding a site and walking away. Every Rehatch client rolls directly into Fresh Eggs Management—so your newly rebuilt site stays secure, updated, and fully supported.

A hatched site still needs tending—see how The Nest care plans keeps it clucking along without a hitch.

Website Management

See the websites we’ve crafted for small businesses—and imagine what we can do for you.

Our Work

If your content feels a little scrambled and your site isn’t getting found, see how SEO Support brings structure, strategy, and long-term visibility.

SEO Support

Frequently Asked Questions

Website Rebuild & Conversion (The Rehatch)

What’s the difference between a new site build and The Rehatch?

A new site build starts fresh—with design, copy, and photography. The Rehatch is a rebuild that keeps your current design/content but fixes the technical foundation, making your site faster, more secure, and easier to manage.

Why would I choose a rebuild instead of a new design?

If your site looks fine on the surface but is fragile underneath—slow, buggy, or risky to update—The Rehatch gives you stability without the cost of starting over.

Is The Rehatch less expensive than a new site?

Yes. Because it reuses your existing content and design, it costs significantly less than a full custom build. No copywriting fees, no design mockups—just a focused rebuild.

Will I need a maintenance plan after a Rehatch?

Yes. Every Rehatch client rolls into a website management plan. I don’t believe in rebuilding a site and walking away—it needs ongoing updates, backups, and monitoring to stay secure and stable.

Can I still move my site later if I do a Rehatch?

Yes. You own your site and content. The rebuild simply gives it a clean foundation that’s easier to host, update, and manage long term.

Ready to stop holding your breath every time you update a plugin?

Let’s Rehatch your website—and finally make it solid.

Schedule a Free Consult
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Testimonials

Clucking about Fresh Eggs

Holly was amazing. She definitely took the time to understand our needs and our VERY SPECIFIC market place! She did a superb job and I highly recommend her!

Lee Hanson

Partner,

Asymmetry, Inc

Holly was a breath of fresh air. She took the time to understand our firm and what makes us different—then built a site that truly reflects who we are. Her process was clear and efficient, and the end result feels authentic, professional, and uniquely us.

Robert Goldberg

Principal,

Robert M. Goldberg & Associates

Holly was amazing! She worked with our business, every step of the way and went out of her way to accommodate us with whatever we needed! From one small business to another –  we would not have chosen anyone else!

Veronica Burse

Marketing Director,

Better Health Greater Life