Photography
Case Study: Bringing exeQfit’s Evolving Vision to Life
From Outdated and Overlooked to Authentic and Aligned The Challenge: When a Business Leaves Its Website in the Dust Let’s be honest—most business owners don’t have time to keep their websites in sync with the reality of their work. Saurel Quettan, founder of exeQfit and a leader in Authentic Leadership coaching, had outgrown his old
Redesigning for Trust and Connection:
Goldberg & Associates Website Walkthrough At Fresh Eggs, we believe a website should do more than just look good—it should tell a story that connects with real people. In this behind-the-scenes video, I walk through the redesign process for Robert M. Goldberg & Associates, an estate planning firm that wanted a site that reflected their
The Power of Photography on Small Business Websites
Stock vs. Original Images As a former photographer’s agent with over 20 years of experience in the advertising industry, I know that photography is more than just a feature on a website—it’s a tool for storytelling. Before founding Fresh Eggs, I spent years marketing commercial photographers to major advertising agencies and clients like Lowe’s, Delta,
Farrow
I work with small businesses, many with less than 10 employees. These businesses typically have a unique spin on their services and are passionate about what they do. My job is to bring that out on their website so that it’s easy to understand quickly. One such client is Farrow, owned by a regenerative farmer, who uses lard
Next Age Fitness
I designed and built a website for a health coach and fitness facility owner. The business, Next Age Fitness, uses the ARX system – adaptive resistance training equipment for an extremely effective and efficient workout which can be accomplished in just 20 minutes. The new website needed to do two main things: 1 – A new coach
Highland Urgent Care and Family Medicine
In 2020 I designed a website for a local doctor’s office, HIGHLAND URGENT CARE AND FAMILY MEDICINE. When COVID tests became available in the late summer, the practice was one of the first in town to offer testing. Within a few days we had new pages on the site with a way to schedule the test,
