Is your website setting your business apart from the competition?
Or does it make you look like everyone else? Being small a small business is an asset and one of a small business’s best differentiators. Many times a small business has a unique story. One of my client’s had a serious boating accident. During recovery she connected the dots between having a healthy mind and …
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Why do you Pick one business over another?
Personal service is a big reason many people Choose small companies over large ones. Personal service makes us feel special and makes it worth spending our hard earned cash. So drawing attention to the fact a business is small is key in making a small business stand out from others in their industry. It is …
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How quickly can someone understand what you do?
If anyone, who doesn’t know you or your business, looks at your home page can they answer the question “what does this business do” in less than a few seconds? I have a therapy practice client that combines lifestyle choices with traditional therapy to support greater mental health. To figure that out on their old …
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What is Visual Hierachy and why it matters in Web Design
Good web design uses visual hierarchy to tell the reader what is most important and in which order to view it in. This involves using design principles like contrast, scale, balance and more. Visual hierarchy tends to be one of the common design mistakes that I see on websites. Good visual hierarchy is always going …
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On-Page SEO
Simple Tips That Will Help Your WordPress Site’s Ranking SEO, or search engine optimization, is a strategy that businesses use to get more traffic to their website by ranking higher in searches. When a potential customer does a Google search, the first sites to appear after the ads are the ones that rank highest from …
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Why Being A Small Business is Cool
And why your website should highlight the fact that you are small. Being a small business is an asset in the minds of many consumers, yet lots of these businesses fail to emphasize their size on their websites. Their sites lack details about the owners, personal photos, stories of origin, and credentials – all information …
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Does your website take more than 3 seconds to load?
If a website takes more than a few seconds to load – 39% of people will leave. A big culprit of slow loading pages is image size and is one of the main mistakes people make with their websites. Images should be resized for the size that they appear on screen – not uploaded directly …
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What is the first step to working with you?
Is your Website leaving $$$$ on the Table? George had a great looking website. He had nice images with good headlines. But the only way to hire him was to click the contact page in the menu of his website. He needed a strong call to action to ask for the sale such as schedule …
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How to pick the right WordPress hosting service
A website being down, even temporarily, can cost a business in loss of sales. That potential new client may never return. One of my clients had some mysterious code appear on their WordPress website. This can mean that the site has been hacked and could have taken the site down or exposed viewers of the …
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Is Your Website Losing You Money?
WHO OWNS A WEBSITE? Most people think the business does… This is not the case with DIY or most industry specific web design (ISWD) services. If the business owner wants to move their site, or if the service goes out of business, a new site would have to be built. Most professional web designers do …
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