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Crafting Authenticity: A Website Transformation for Mind Your Culture

This website project is a great example for demonstrating how important it is for small businesses to be authentic and unique on their websites if they’re aiming to stand out in a crowded digital landscape. Fresh Eggs recently had the privilege of working with Mind Your Culture, a consultant who focuses on resolving culturally based …
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bullseyebrace.com homepage

Bullseye Brace Before and After

My client, Bullseye Brace was founded in 2017. They develop, manufacture and sell supportive braces to help with wrist, elbow and thumb injuries. The founder and brace designer is a GA Tech Industrial Design graduate. His customers are mainly hand therapists and clinicians, that he connects with through trade shows. The site that I built …
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drawing of an apartment building representing SaaS and a house representing WordPress

WORDPRESS VS SAAS PART 3

Costs and When is Either the Right Solution? In Part 1 of this series we discussed having a website on a web builder platform (SaaS or Software as a Service) is like renting a home and using the WorpPress platform is comparable to owning a home (so…renting vs owning you website). In Part 2 we …
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Farrow

I work with small businesses, many with less than 10 employees. These businesses typically have a unique spin on their services and are passionate about what they do. My job is to bring that out on their website so that it’s easy to understand quickly. One such client is Farrow, owned by a regenerative farmer, who uses lard …
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drawing of an apartment building representing SaaS and a house representing WordPress

Wordpress vs saaS Part 2

Limitations vs Maintenance What are the differences in website builders, AKA SaaS – Software as a Service (e.g. Wix, Squarespace, Weebly, Shopify…) – and WordPress – my platform of choice? Along with not owning your own website (which is a big deal as discussed in Part 1), the other differences are the limitations that SaaS …
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drawing of an apartment building representing SaaS and a house representing WordPress

WordPress Vs Saas Part 1

Renting vs Owning Your website I get a lot of questions about the differences in website builders (SasS – Software as a Service) platforms – and my platform of choice, WordPress. [web builder examples are: Wix, SquareSpace, Weebly, Shopify…] A website is like a home for a business and the site’s hosting is it’s neighborhood. …
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Goodier Creative

I love getting to know my clients and helping them get their message across effectively. One of my clients is a videographer who works mainly with non profits. She loves helping her clients make a difference in peoples lives by using her video skills. She built her first website herself and it was evolving into more …
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Next Age Fitness

I designed and built a website for a health coach and fitness facility owner. The business, Next Age Fitness, uses the ARX system – adaptive resistance training equipment for an extremely effective and efficient workout which can be accomplished in just 20 minutes. The new website needed to do two main things: 1 – A new coach …
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Highland Urgent Care and Family Medicine

In 2020 I designed a website for a local doctor’s office, HIGHLAND URGENT CARE AND FAMILY MEDICINE. When COVID tests became available in the late summer, the practice was one of the first in town to offer testing. Within a few days we had new pages on the site with a way to schedule the test, …
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File formats

Are you using the right ones on your website? What is the difference in a jpg, a png or an svg file?  All compress media (make the file size smaller) for the web.  The jpg format is best for photos.  A png file has a transparent pixel channel which is great for a graphic with …
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Themes vs Templates

Not all Wordpress themes are created equal. Some themes are more like templates which limit the design of a website. This can be as bad for design as using any DIY web builder service like Wix, Squarespace or Weebly. While these make it easier for people with less design skills, it’s the reason most DIY …
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WordPress Themes

Don’t make your customers wait on your website WordPress uses themes to customize the layout and design of a website. There are 1000s of free and premium themes available.  Changing a theme won’t change the content of the website, just how that content is displayed.  I use the Generate Press theme with Generate Blocks which …
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