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Crack open fresh ideas for your website.

Perspectives on building a site that works as hard as you do.

Farrow

Farrow

I work with small businesses, many with less than 10 employees. These businesses typically have a unique spin on their services and are passionate about what they do. My job is to bring that out on their website so that it’s easy to understand quickly. One such client is Farrow, owned by a regenerative farmer, who uses lard

Wordpress vs saaS Part 2

Wordpress vs saaS Part 2

Limitations vs Maintenance What are the differences in website builders, AKA SaaS – Software as a Service (e.g. Wix, Squarespace, Weebly, Shopify…) – and WordPress – my platform of choice? Along with not owning your own website (which is a big deal as discussed in Part 1), the other differences are the limitations that SaaS

WordPress Vs Saas Part 1

WordPress Vs Saas Part 1

Renting vs Owning Your website I get a lot of questions about the differences in website builders (SasS – Software as a Service) platforms – and my platform of choice, WordPress. [web builder examples are: Wix, SquareSpace, Weebly, Shopify…] A website is like a home for a business and the site’s hosting is it’s neighborhood.

Goodier Creative

Goodier Creative

I love getting to know my clients and helping them get their message across effectively. One of my clients is a videographer who works mainly with non profits. She loves helping her clients make a difference in peoples lives by using her video skills. She built her first website herself and it was evolving into more

Next Age Fitness

Next Age Fitness

I designed and built a website for a health coach and fitness facility owner. The business, Next Age Fitness, uses the ARX system – adaptive resistance training equipment for an extremely effective and efficient workout which can be accomplished in just 20 minutes. The new website needed to do two main things: 1 – A new coach

Highland Urgent Care and Family Medicine

Highland Urgent Care and Family Medicine

In 2020 I designed a website for a local doctor’s office, HIGHLAND URGENT CARE AND FAMILY MEDICINE. When COVID tests became available in the late summer, the practice was one of the first in town to offer testing. Within a few days we had new pages on the site with a way to schedule the test,

File formats

File formats

Are you using the right ones on your website? What is the difference in a jpg, a png or an svg file?  All compress media (make the file size smaller) for the web.  The jpg format is best for photos.  A png file has a transparent pixel channel which is great for a graphic with

Themes vs Templates

Themes vs Templates

Not all Wordpress themes are created equal. Some themes are more like templates which limit the design of a website. This can be as bad for design as using any DIY web builder service like Wix, Squarespace or Weebly. While these make it easier for people with less design skills, it’s the reason most DIY

WordPress Themes

WordPress Themes

Don’t make your customers wait on your website WordPress uses themes to customize the layout and design of a website. There are 1000s of free and premium themes available.  Changing a theme won’t change the content of the website, just how that content is displayed.  I use the Generate Press theme with Generate Blocks which

On-Site vs Off-Site SEO

On-Site vs Off-Site SEO

“Do you do SEO?” is a question that I get asked a lot. In short, I configure the on-site search engine optimization for the sites that I build. On-site SEO are things that can be configured for better SEO on the website itself like page structure, alt text on images, proper tagging of elements, site

How Much for a Website?

How Much for a Website?

One of the most frequently asked questions I get is how much does a website cost.  Cost has a lot of variables like:  number of pages functionality  experience level and knowledge of the web designer is the site being built with existing software available? is a developer writing the code from the ground up?  A

Wordpress Plugins

Wordpress Plugins

How to choose and use There are over 54,000 FREE plugins in the WordPress.org repository. This is part of the vast WordPress ecosystem and one of the reasons Wordpress is so popular. Plugins expand WordPress’s functionality by making WordPress sites capable of almost anything (except maybe cooking your dinner.) My cloth diaper client wanted a

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Testimonials

Clucking about Fresh Eggs

I’ve worked with Holly for over 10 years, and she’s built three amazing websites for me. Her patience, innovation, and deep engagement always stand out. It’s been inspiring to watch her process evolve while staying grounded in strong client relationships. If you want a high-impact, truly collaborative web design experience, Holly’s the one.

Charles Mayfield

Founder,

Mayfield Pastures & Farrow Skincare

Holly is wonderful to work with. She built a nice website for our organization. Holly understood our design ideas and suggested some great things we hadn’t considered before. Our website is easy to navigate and functions seamlessly. She has good skills and creativity.

Dee Doanes

Public Relations | Health & Wellness | Freelance Writer,

Working with Holly was a pleasure. She is professional and patient. The final product was exactly what I wanted!

Dr Vicki Steine, DSc, LCSW, BCHN, IFNCP

Your Healthy Structure