Articles by Holly Neumann
Website Maintenance Is Not the Same as Website Management
A website can be online, updated and backed up—and still not be well managed. That’s because website management is bigger than installing WordPress updates once a month. A business website is connected to hosting, a domain, DNS records, security systems, forms, email delivery, analytics, third-party services and dozens of pieces of software. When something changes
Not All Five-Page Websites Cost the Same
If you ask several web designers for a quote on a five-page website, you might get one estimate for $2,500 and another for $12,000 or more. At first glance, that can seem ridiculous. They’re both five-page websites. How different could they possibly be? Quite different, actually. Page count is one of the easiest things to
Why Some Websites Are Easier to Understand Than Others
The design decisions behind a real website transformation. This website redesign case study looks at the design decisions behind the transformation, not just the finished result. Most website redesigns focus on what changed. I think it’s more interesting to look at the design decisions behind those changes. People often assume a website redesign is mostly
SEO, AI, and What Actually Drives Website Visibility
SEO for Humans — and the AI That Reads It There’s a lot of noise right now about SEO and AI. Depending on who you ask, SEO is either “dead,” completely taken over by AI, or something only experts with the right tools can influence anymore. For business owners, that leaves very little clarity —
Case Study: Bringing exeQfit’s Evolving Vision to Life
From Outdated and Overlooked to Authentic and Aligned The Challenge: When a Business Leaves Its Website in the Dust Let’s be honest—most business owners don’t have time to keep their websites in sync with the reality of their work. Saurel Quettan, founder of exeQfit and a leader in Authentic Leadership coaching, had outgrown his old
Redesigning for Trust and Connection:
Goldberg & Associates Website Walkthrough At Fresh Eggs, we believe a website should do more than just look good—it should tell a story that connects with real people. In this behind-the-scenes video, I walk through the redesign process for Robert M. Goldberg & Associates, an estate planning firm that wanted a site that reflected their
The Power of Photography on Small Business Websites
Stock vs. Original Images As a former photographer’s agent with over 20 years of experience in the advertising industry, I know that photography is more than just a feature on a website—it’s a tool for storytelling. Before founding Fresh Eggs, I spent years marketing commercial photographers to major advertising agencies and clients like Lowe’s, Delta,
