Web Design Questionnaire You will be able to print your final filled in form when you finish. Also here is a blank questionnaire to look at offline. Name First Last Email Company NameURL: domain name if you have one. PhoneYOUR BUSINESSWhat best describes your organization?Large BusinessMedium BusinessSmall BusinessProfessional Firm or PracticeEducational InstitutionNonprofit OrganizationOtherCompany MissionShort description of what your organization does:Who is your ideal customer?How do you find customers now?Who is your competition?Include websites if possible please.What differentiates your product, services or ideas from your competition?Do you have a visual identity that you are happy with (including brand identity and logo) or is that something you need designed or evolved?Describe your brand look, what it stands for, or anything distinctive about your brand. Also include a url where your brand or logo can be seen.File(s) uploadPlease upload a logo file (.ai is preferrable) or any branding files that may be needed. Alternatively you may email them to Drop files here or THE WEBSITESite PurposeHow does the web fit into your marketing strategy?What are the general demographics of your various site visitors?e.g. age, likes/dislikes, income level etc...For the purposes of this site, which of these groups is the primary audience (the one you’d consider most important?)This can be difficult, but it’s important to determine who the primary audience will be.Why should your ideal customer come to your site?What are the most important ideas / concepts / features that you want the site viewer to know about you or your business?Please list the top 3 to 5What primary action do you want your primary audience to take when visiting your site?e.g. purchase a product, complete a lead form, sign up for newsletter, follow on social media.What audience needs does your existing site do a good job fulfilling?What audience needs aren’t being met by your current site? Where does it fall short?Site Features and ContentIs this new or redesign of an existing site?New siteRedesignNew site's url:What will be the url for this redesign?When was the last time the site was redesigned?What is the purpose of the redesign?Are there specific issues with the current site you hope to correct or improve?What format is your current site and what do you like and dislike about it?(e.g. Wordpress, Joomla, webuilder service, Flash, Html...)Where will content for the site come from?How much of the site content is already created?Content includes titles, headlines, page text, staff bios and pics, testimonials, photos, etc.Would you like assistance with content creation?Will the project be completed in a single pass or multiple phases?Each phase in a multiple phase project will have its own budget, timeline and deliverables.Who will be our point of contact?Please include contact info if different than your's.Who will be the final decision maker?Please include contact info if different than your's.Please list all possible pages needed.Most websites have 5 main pages: Home, About, Products or Services, Blog or News and Contact. Please list here all the pages you may need. (ADD A ROW FOR EACH PAGE). Social Media Networks:Please list here your social media urls that should be referenced on your new site. (ADD A ROW FOR EACH). Should the website simply be a credibility piece or will you rely on it to generate new leads?Is there anything the website will need to do, aside from communicating information, or any other technical requirements for the site?List all plus any 3rd party integrations (Examples: interfaces to a CRM, offsite e-commerce, POS, mapping solution, social site or other use of a third party API, etc.)Site features and functionality:Check all that apply to your project. Ads/Billboards Blog / News Client login Community Forum Custom Page Not Found Page Customer Lead Form ((name and contact info - no conditional logic) Ecommerce - Selling Products or Services Event calendar Event registration Form with conditional logic Google Map(s) Mailing List Integration Member/Staff Protected area Multiple Location Listings Multi-language capabilities Online Payment/Donation Photo Gallery Podcasting Local SEO (on-page general SEO is included) Social Media Integration Staff Listing Testimonials Third-party integration Videos Other (explain in previous question) What kind of products will you be selling?Roughly how many products will be listed on the site?Do you have product descriptions available?Do you have high quality photos available for each product?Will you want us to enter the products or will that be something you will handle?How will payments be processed?Check all that apply to your project. Check Bank Transfer Credit Card (standard merchant account) Paypal Other Have you been approved or received contingent approval for a merchant account already? If contingent, what are the contingencies?Do you have terms of service and refund policies in place for the site?How will you handle customer service inquiries?Ecommerce Options:Check all that apply to your project. Affliliate or referral program Coupons Compute shipping Customer Email list gathering Customers outside the USA Downloadable products Gift cards Invoices or packing lists generation Membership sales Preferred pricing to certain groups Premium content access through the site Product reviews or ratings Product variations (sizes, colors, price points...) Quantity discounts Sales tax Shipping, CRM, accounting integration Social sharing icons to product pages 3rd party site sales (Amazon, ebay, etsy…) Track inventory on website Wish lists or registries Site DesignDescribe in few sentences or words the feelings you wish your site to evoke and the brand attributes you want it to convey.Sample feelings might include: warmth, friendliness, reassurance, comfort, excitement. Sample brand attributes might include: caring, honesty, humor, professionalism, intelligence, elegance, sophistication, reliability, trustworthiness.Using adjectives and short phrases, describe the site’s desired look and feel.Examples: Easy to look at, edgy, classic, up-to-date, crisp, modern, traditional, understated, etc.What sites do you like and why?Links to sites you like whether they are in your industry or not to show style and/or functionality that should inform your site design.What sites do you consider competitors? What are their strengths and weaknesses?Please include links.THE LAUNCHWhat is your deadline?Who is your email provider?Who will be responsible for updating site content after launch?Who will be responsible for maintaining the site software after launch?BUDGETDo you have a ballpark budget for this project?Can we simplify or do things in phases?What is the decision-making process to award project?When do you expect to award the project?CAPTCHAPrivacy* By using this form you agree with the storage and handling of your data by this website. CommentsThis field is for validation purposes and should be left unchanged. Save and Continue Later You will be able to print your final filled in form when you finish. Also here is a blank questionnaire to look at offline.